Helping Hadz Sow, for Nonprofit Essay

1054 Words Sep 4th, 2013 5 Pages
Operation Action Now - Statement of Work
Marketing Manager:
Marketing Team:
Sponsor: TBD
Revision History
Revision date Revised by Description of change Original document Update Update Purpose
Using guerrilla, grass roots, viral, and word of mouth marketing to grow the volunteer pool for the Company name, as well as, raising awareness of donation and sales opportunities while keeping marketing costs to an absolute minimum.
Scope
Major marketing plan activities
Assess current marketing strategies and effectiveness
Create a fast and furious guerrilla marketing campaign
Start a grass roots campaign throughout City churches and civic communities
Create a video and release for viral marketing to stimulate
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Triggers
First day of operations, contact Churches and community organizations, Helping Handz will ask to present information and flyers to all members of these organization. We will continue to contact these organizations throughout the campaign.
Immediately after the survey has been analyzed Helping Handz will do the following:
Start 3 Guerrilla marketing campaigns
1) Helping Handz will start by having volunteers use chalk and draw arrows on the ground with words of encouragement like “Help is Close”, “Hope is here”, “leading to change”, etc. There will be a minimum of 25 arrows, all arrows will run for at least 2 city blocks and lead to the company name or the words company name. The Chalk lines will be placed after 12:00 am and be placed for 5 nights. Canvasing at all metro areas.
2) Two days after the chalk lines have started and two weeks before the video goes live we will use volunteers to start positive protests in front of company name stores and two high profile competitors.
a. The positive signs in front of company name buildings

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