How can Marketing mix model help Manchester United build its global brand?

1151 Words Feb 10th, 2014 5 Pages
Franchise is the best way to run an international business

Name: Chao CHENG
Tutor: Fraser Hamilton
Date: 25/11/2013 Course: Academic Skills

Table of Contents

1.0 Executive Summary....................................................................3
2.0 Introduction................................................................................3
3.0 Main Section................................................................................4
3.1 Justify the reference......................................................................4
3.1 Advantages of Franchise.............................................................5
3.2 Shortages of
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His initial interests centered on worker contributions and motivations in firms, with particular focus on labor-managed and franchised firms
3.2 Advantages of Franchise
Being your own boss
The franchisor regularly checks the standards of service, quality, value and cleanliness of the franchisee (Minkler, A., 1990). The franchisee who gets all the training and support from franchisor is operating his or her own business so has much to lose as well as gain, which motivates them a lot to determine to succeed.
Lower failure rate
Once you use a franchise, you are buying a developed concept that has been successful. Figures show that franchisees stand a much better opportunity of success than people who start independent businesses; independent businesses count a 70 to 80 percent chance of NOT surviving the first few critical years while franchisees have an 80 percent chance of surviving (Michael M. Coltman, Franchising in Canada: Pros and Cons, Self-Counsel Press).
Intensive initial training
The franchisor has the duty to offer full-time training program which includes three stages to franchisee (Tansev G, 2004). Firstly, it starts with working in a restaurant, wearing the staff uniform, preparing for food and cooking. Secondly, it focuses on areas such as team building, business management, handling customer enquiries and leadership skills. Lastly, the trainee learns about stock control and ordering, legal side of hiring and employing staff and profit and

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