Essay on Mkt 421 Final Exam 2016 New Version

886 Words Feb 12th, 2016 4 Pages
MKT 421 FINAL EXAM 2016 NEW VERSION

A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
marketing dashboard

What is meant by “accelerating the process?”
Speed up new product time to market

The product life cycle refers to __________.
a concept that describes the stages a product goes through in the marketplace—introduction, growth, maturity, and decline

Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a _______.
marketing channel
What is the
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This type of consumer or safety test occurs during the __________ stage of the new-product process.
development

Customer value refers to:
the cluster of benefits that an organization promises customers to satisfy their needs.

Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.
idea generation

The goal of a SWOT analysis is to:
identify the critical strategy-related factors that can impact the firm.


Marketing research refers to:
the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.

There is no single “generic” marketing plan that can apply to all organizations or all institutions. Rather, the specific format for a marketing plan for an organization depends on the following: the industry, the kind and complexity of the organization, and ________.


the target audience and purpose

Which of the following conditions are necessary for marketing to occur?
two or more parties with unsatisfied needs, a desire and an ability to satisfy them, a way to communicate, and something to exchange

Online retail purchases by consumers can be the result of several very different approaches,

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